The British government is to launch 9 trailblazing pilots in England to test new, creative ways to help ensure people stick to self-isolation rules in areas with higher prevalence of infection including from new variants. In partnership with local authorities, the government is backing the pilots with £12 million which will be used for a range of initiatives including providing alternative accommodation for people in overcrowded households, social care support such as increasing existing social care support for vulnerable adults and providing ‘buddying’ services for people whose mental health has been affected by lockdown and the variant outbreaks, and language communications support for individuals where English isn’t their first language. These pilots are designed to encourage people most at risk of catching and transmitting COVID-19 to come forward for testing and to self-isolate successfully if they test positive. Th areas that will receive funding for these pilots are: Newham; Yorkshire and Humber; Lancashire, Blackburn & Darwen, Blackpool; Greater Manchester; Cheshire and Merseyside; Royal Borough of Kingston; Hackney; Peterborough, Fenland and South Holland, and Somerset.